Perspectives — Synthetic Audience Research
Product Research, Reinvented

Understand your customers
deeper than they do.

We generate 1,000 AI personas grounded in real psychology and Census data — then run product research on them in hours, not months.

Request a Demo See How It Works
AI personas with different psychological profiles discussing product features in a group research session
0
Personas per study
48 hrs
From question to insight
$15K
Not $50K

Built on 50+ years of behavioral science, U.S. Census data, and Dept. of Labor psychology

From question to product roadmap.

Three steps. No recruitment. No months of waiting.

1

Build Your Audience

Tell us who you’re trying to reach. We build 1,000 psychologically-rich customer personas from real demographic and occupational data.

Persona library showing generated customer personas with demographic and personality profiles
Customer interview with a persona responding based on their personality and decision style
2

Run Customer Interviews

Each persona responds to your product questions based on their personality, values, and decision style. No scripts. No gift cards. No gaming.

3

Get Your Roadmap

See which features matter to which segments, scored by opportunity size. Know what to build first — and why.

Analytics showing feature opportunity scoring by customer segment

Same title. Same salary.
Completely different buyers.

A focus group treats them as one segment. They’re not.

Strategic Thinker persona
Strategic Thinker
  • Cognitive style: Big picture, systems-thinking
  • Decision-making: Fast decisions based on efficiency
  • Values: Results, scalability, control
  • Product priorities: ROI metrics, automation, executive dashboards

“Does this scale? Show me the efficiency gains.”

VS
Cautious Implementer persona
Cautious Implementer
  • Cognitive style: Detail-oriented, practical
  • Decision-making: Slow and careful, wants proof
  • Values: Stability, team harmony, proven methods
  • Product priorities: Reliability, easy onboarding, support quality

“Has this been tested? Who else uses it successfully?”

What product leaders say

After seeing Perspectives in action

“Like a Gordon Ramsay digital twin based on comprehensive data collection — not just facts, but how he thinks, how he reacts emotionally, how he processes under pressure. His personality drives his responses.”
VP Product, HR Technology
Enterprise SaaS
“The speed advantage here is massive. Instead of 50 responses over weeks, you get 500+ perspectives in days. If you have this, you’ll blow your competition away in product development velocity.”
Product Leader, Pet Products
Consumer CPG
“Synthetic persons with psychological depth — that’s the breakthrough. This is what enterprise AI teams actually need for product development.”
AI Research Lead, Financial Services
Fortune 500

Works best when paired with real customer conversations for final validation.

See what 1,000 perspectives
reveal about your market.

We’ll run a side-by-side on your use case. You judge the quality.

Request a Demo

No commitment. 20-minute live walkthrough.